Branding is important in underwear. In a market where there’s so much variety, brand features are a helpful guide to shape and fit. It’s where we find consistency. We all know that once we find a …
Lingerie
The Bra Revolution – how comfort beat structure
Bras are changing. Style, support and shape are on the move, and it’s all down to demand. Women are increasingly choosing comfort over structure when they buy bras. We’ve found that we can achieve …
How should shapewear fit your body?
Sometimes we can have an expectation of shapewear as being magical armour that will fundamentally alter the way we look. This, clearly, isn’t the case. Everyone knows that really, but it doesn’t mean …
How to make a splash in a corset
One of the oldest and most dramatic pieces of shapewear around is the corset. For us at Elle Courbee a corset is a symbol of everything that we love about shaping style. It’s sexy, striking and …
How often should you replace your bra?
It can be hard to let go of a long relationship. Especially when that relationship is with your most favourite and comfortable bra! But sometimes despite the comfiness, your bra can be doing you more …
What are the essential pieces of shapewear for every wardrobe?
In the world of shapewear, it’s very easy to get overwhelmed sheer amount of choice out there. From its humble beginnings shapewear has grown into a thriving industry. There are now thousands of …
What are the essential pieces of shapewear for every wardrobe?Read More