Branding is important in underwear. In a market where there’s so much variety, brand features are a helpful guide to shape and fit. It’s where we find consistency. We all know that once we find a …
Shape Inspiration
Our pick of the most versatile pieces of shapewear for every occasion
If you had to choose just one piece of shapewear, what would it be? We know, it’s super hard to decide! And to be honest, it’s a bit of a trick question since different occasions absolutely require …
Our pick of the most versatile pieces of shapewear for every occasionRead More
How to choose comfortable waist control shapewear
I think we can all agree that shapewear is very successful in smoothing the line of your waist. But you may be wondering, amongst all of the control briefs and shaping shorts, can it ever be …
This Season’s guide to Styling a Winter Coat
Love it or hate it, winter is still very far from being over. At this stage of the season, we can all start to feel rather weary of being bundled up in our big coats. What began as a cosy novelty can …
Why shapewear is the only way to get a slim thick look
Ever heard of the phrase “fake it til you make it”? It’s bandied around for anything from aspirational job interviews to overcoming anxiety. Well, what if sometimes faking it IS making it? For years …
Why shapewear is the only way to get a slim thick lookRead More
How to look great in layers this Autumn
It’s a failsafe autumn trend that never goes away: layering! With a slightly different focus and colour palette each year to keep things fresh, our love affair with autumn layers is here to stay. Not …